STRAIN film hero
A Real Mountain Bike Film by The Flannel Crew

STRAIN

Shot on trail. Lived in flannel.

Limited Time - 10% Off Flannels WHATSYOURSTRAIN

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STRAIN film poster

About the Film

We Made a Movie.

STRAIN is The Flannel Crew's second full-length mountain bike film - shot in our own backyard, on the trails we support or built, with the crew we ride with every weekend. Made on a shoestring budget, and nothing but hammers.
Just bikes, dirt, and degenerates doing what we love. It's raw, it's honest, and yeah - somebody definitely over-cooked a corner. Grab a beer and watch the whole thing for free. On us.

100% Locally Created
Free To Watch
STOKE Guarnateed
STRAIN film still STRAIN film still STRAIN film still Shot in AB + BC
Crew Gear

Wear the Film.

Every piece is built for the trail and the barstool after. Locally made, locally worn, locally filthy.

10% Off Today WHATSYOURSTRAIN
SHRED FLANNEL - Red SHRED FLANNEL - Red Sale

SHRED FLANNEL - Red

$69.99$89.99
SHRED FLANNEL - Blue SHRED FLANNEL - Blue Sale

SHRED FLANNEL - Blue

$69.99$89.99
Double Trouble - Two Flannels - 20% Off! Sale

Double Trouble - Two Flannels - 20% Off!

$143.99$179.99
5-PANEL FREERIDE HAT 5-PANEL FREERIDE HAT Sale

5-PANEL FREERIDE HAT

$20.00$30.00

Stay in the Loop

Ride. Watch. Get 10% Off.

Drop your email and we will send you your discount code - plus first word on future films, new gear, and whatever chaos the Crew gets into next.

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Trail Stewardship

We Build. We Ride. We Give Back.

Every flannel sold helps fund trail builds in our area. The Flannel Crew is about more than riding - it is about making sure future dirtbags have somewhere sick to send it. Buy the gear, keep the trails alive.

⛏️ Trail Building

We build and maintain trails ourselves, with our own hands.

🏔️ Local Ownership

Based in Calgary. Everything we make stays local.

🍺 Dig Days

Monthly dig days - grab a beer and a shovel.

🤘 Community First

The scene is only as good as the people in it.